Europe’s Digital Single Economy
The European Union is moving fast on its path to fluid internet access across international borders. The “Digital Single Economy” envisioned by the European Cloud Commission is taking shape through a series of agendas and activities. The goal is to have all of Europe open and operating as a single economy by the end of 2020. The Internet and ever-evolving technology are removing barriers and revealing a glimpse of potential wealth that the Continent has never seen before.
There are three main strategies identified to bring each individual European country into the digital economy. Some countries may require more time and effort, due to existing political, economic and social concerns. In the end, the hope is for every European citizen – regardless of nationality - to have the opportunity to fully engage in cross-border European markets.
Free Flow of Data Initiative:
The EU is determined to be a “data driven” economy and is following the path of the US in the development of an infrastructure to accommodate that goal. “Data” - digital information stored on computers - amasses at incredible speed. “Big Data” is the term for all the data currently amassed and stored in computers servers around the planet. Connected through digital technology, these servers can share, combine, evaluate and analyze the information contained within the entire network. The resulting knowledge base is immense and can provide information, guidance, evidence and support for literally millions of inquiries.
At present, the European economy has been slow to embrace the technology or the promise it offers, so Europe is currently lacking in industrial data capability. The European Cloud Commission is in the process of reversing this circumstance and is aiming at incorporating much, if not all, of Europe’s data related to digital economic activity in an easy-to-access Cloud infrastructure.
Uniform Standards and Operability:
A significant barrier to the project is the myriad of legal rules, regulations and other restrictions that currently exist across the continent. Recognizing that all Europeans will benefit by standardization of health, transportation and energy guidelines, the EU is working with individual governments to identify and modify existing national standards to conform to continental standards.
In the Information and Communication Technologies (ICT) sector, EU member states are working together to create standard technical specifications for particular products, services and procedures. The end result will be a market that offers the widest possible variety of goods and services to all European consumers.
Inclusive Digital Society:
The expectation is that every European citizen will not only have access to cross-border goods and services but will also have the technology and skills available to make the most of the opportunity. At present, much of the European community does not have either technology or skills to fully realize the benefits of the coming digital market system. The EU Commission is working with individual countries to develop improved digital infrastructure so that individual countries can respond to the needs of their own citizens. For citizens, increased attention to technological education and training will ensure that each person can access the new economy, and also have the skills to find work within it.
Today’s Preparations For Tomorrow’s Reality:
The anticipated boom in economic growth is immense; the European economy is expected to grow by as much as €340bn as a result of the project. Today's European businesses can prepare for their launch into the digital single economy by utilizing existing technology that will merge seamlessly into the future infrastructure. Most notably, Customer Relations Management (CRM) software is available that can manage all current and potential consumer data in the Cloud, as well as expand and “scale up” as customer bases grow in the future.
The full launch of Europe’s Digital Single Market is less than five years off, and elements of it are coming on-line daily. Don’t miss the opportunity to be a full participant in this amazing economic future. CRM technology will collect and organize your present and potential customer data, as well as provide the expanding platform for your entry into the new economy.
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